Thursday 15 January 2015

What it would take to become a self-made millionaire?

Do you ever wonder what it would take to become a self-made millionaire?  Do you wish you had the resources they had?  Do you believe that sadly you don’t have a chance?

Cheer up.  You do have a chance.  There’s an easy way to get access to the very secrets that helped self-made millionaires become who they are.  And they’re not just the fluffy generalities you find in many books.  They’re the real deal. 


Adam Khoo's Secrets of Self-Made Millionaires, doesn't just provide a list of the kind of information that enabled the self-made millionaires to make their millions.  You don’t find just pep talks although there are plenty of those.  In fact, as you go through the book, you’ll discover, there’s real effort involved, and those pep talks can come in handy. You’ll have to work on your mindset as well as on your business.  But it can be done.  It has been done many times before, and Adam’s book gives you the tools to do it too.


The only problem:  No more excuses.  

So how will it work?  In Adam’s typical style, he shares his personal history and plenty of motivational stories to get you excited and show you that you do have what it takes.  If the people in his stories could do it, surely, you can too.

Adam gets you started with a little soul searching:  Under the heading, “Reasons why I’m not rich yet,” you’re invited to list the reasons why you, yes you, are not yet rich. Then he proceeds to teach you how to overcome each and every one of those reasons.

He continues with an overview over the 9 habits of self-made Millionaires: from always exceeding expectations to being proactive, taking total responsibility, doing what you love, and more.  The last one: Millionaires respect and love money.

Now here’s the rub for a lot of people.  So before moving on, Adam deals with those money beliefs.  So many of us have been brought up with very counterproductive beliefs about money.  We were told that it’s evil.  Or that we don’t deserve it and that we can never get it anyway.  And if we do, it will only bring problems.  And sooner or later, someone will take it away.  So wouldn't it be better not even to get started?

With beliefs like that, is it any wonder if money stays at a safe distance?  Adam proceeds with helping you install new beliefs, beliefs that are much more likely to help you draw money into your life.  In fact, lots of money.

As he moves from chapter to chapter, he unpacks each of the nine habits he introduced and helps you make them your own.  Not only does he provide numerous examples but also plenty of work sheets for you to fill out.  This is a book that’s not just to be read, but also to be worked.  If you don’t, it obviously won’t bring the results you’re hoping for.  If you do, chances are very good that the sky will the limit for how far you can go.

Adam himself is a case in point, and he uses his story as a motivational example throughout the book.  From his start as an academically weak student at the very bottom of the class, he turned himself into a top student.  He also set himself the goal to become a millionaire by age 26 – and achieved it. 

Inspiring as he is, he doesn’t rely just on his own story to make his case but provides us with many more inspirational examples throughout the book, including Warren Buffet.

In the chapter about the first of the habits of self-made millionaires, Adam gives us insights into cash flow strategies of the rich.  And most of us are in for a surprise.  There’s the myth out there of the extravagant millionaire who drives fancy cars and basically throws money away.  Adam shows that nothing could be further from the truth.

While millionaires will pay for value, they can be outright stingy when they don’t feel the expense is necessary – or worth it.  They also keep close tabs on what they spend, and every dollar that goes out the door has to basically earn its keep.

But the most fascinating – and toughest part – comes with the worksheets that are included.  You, the reader, are challenged to take an assessment as to where exactly you stand with your own net worth.

There is room for income and outflow, and when Adam talks about spending less than you earn and invest the rest in a way that will make it grow with compounded interest, until it turns into a tool of positive cash flow, you may think of putting the book down.  You’ve read that one before.  Probably because it’s true.

Don’t give up yet.  While Adam stresses the importance of the basics, as so many books do with good reason, he (unlike many of the other books) doesn’t stop there.  In fact, it’s only the first of nine principles.

In fact, the very next chapter is a real eye-opener.  The four levels of wealth.  When most people think of “rich,” they actually have very murky ideas as to what that means.  However, in order to actually become rich (and we’re not talking lottery here), it is necessary to have a very clear idea of what “rich” really means.

And Adam’s four levels of wealth is priceless here.  He differentiates between four levels, as the chapter says:  financial stability, financial security, financial freedom, and financial abundance.  When I read through that chapter, it was the first time I began to get a picture of what I really wanted.  And I also began to understand why it had been so elusive.

The coolest thing about the chapter:  together with the lists that were created in the previous chapter, Adam guides you to create a financial plan to achieve your desired level of financial abundance, complete with work sheets.  It seems so much more doable once it has been taken out of the realm of vague wishes to concrete plan and what it will take to achieve it.  Now if that’s not motivational, I don’t know what is.

And he doesn’t just leave you with this dream, only to refer you to his high-priced coaching program like so many other gurus.  No, he delivers the exact how-to right here in this book.

In fact, the very next chapter gets you going on that very path:  How to massively increase your income. Again, with detailed worksheets and examples, he helps you make plans and actually implement them.  From changing your mindset from thinking about your value rather than time put in, to very specific ways in which you can increase your value to your employer, almost no matter what you do.  And he makes it sound so easy.

Next, he provides numerous ways to maximize and increase income in just about any career.  And that’s even before he gets to creating multiple income streams online.

That chapter, on how to create those multiple streams of income online, is worth many times over the price of this book alone.  To say it was excellent and comprehensive would be an understatement.  I really wish I had read this book about a couple of years ago, or even five or ten years ago.  It would have changed my life dramatically.

But as they say, better late than never.

So what makes this chapter so special?  If you have tried to make money online, you probably have been bombarded with must-have offers and have spent thousands trying to learn how to do it.  The problem, the vast majority of people have been left utterly confused, intimidated, and especially broke.

This chapter cuts through the smoke and mirrors of the online marketing world and provides a basic but highly effective plan for people to get online, set up their online business, and yes, make money.  I couldn’t believe my eyes when I read it.  It’s so clearly explained.  I have paid people thousands for this information, and Adam’s book helped me fill in some crucial gaps the others have conveniently left out.

While it provides outstanding information on how to select a market, how to find or create products to sell to them, how to sell them, and how to help the market find your offers, there are a couple of small points that aren’t entirely up-to-date anymore.

The online world changes very quickly, and especially the way Google ranks websites.  So Adam’s recommendation for keyword density would have to be taken with a grain of salt.  However, if you don’t know what I’m talking about, don’t worry.  The rest is so good that if you take the steps he recommends and also interact on the web, by the time you get to the keyword issue, you’ll know how to find updated information.  And chances are, that this downloadable book will have been updated by the time you’ll get your hands on it.

Next, Adam goes into more depth about other millionaire habits, including keeping track of the money and not spending it frivolously.  Once again, his book reads like your basic financial advisor handbook:  stay away from credit cards, spend responsibly, and so on.

However, that seemingly conservative approach doesn’t extend to investing.  In the following chapters, Adam shows how to invest safely yet with impressive returns.  And over several chapters, he gives you such an outstanding guide to investing, including how to pick stocks, I was tempted to get started on the spot.

Finally, he wraps it all up by helping you design your very own Millionaire road map.

Once again, numerous worksheets guide you along, and by the time you’re finished, it’ll be just a matter of getting yourself in action.

Overall, an outstanding book. It promises a lot in its title, and while most of the other books with similar titles leave much to be desired, Adam’s book lives up to the first of the Millionaire Secrets:  not only does it live up to even the kind of exaggerated expectations a book with this title might inspire, but it exceeds them.

Thursday 13 November 2014

Build a Product That Only a Few People Want, But Want Desperately

Narrowing down your market at the time of launch will help you learn fast from your mistakes, save money on marketing, and soon attract more customers.
Instacart's first customer was its founder. Then a few of his friends started using the app, because for them, as much as for the founder, Apoorva Mehta, shopping for groceries was a big pain in their lives.
The app recently closed $44 million in funding.
Narrow down your market when you're building a product."Sometimes the trick is to focus on a deliberately narrow market,"  Y Combinator co-founder Paul Graham writes "It's like keeping a fire contained at first to get it really hot before adding more logs."
To give you some examples from existing successful products, Facebook was launched only for Harvard students. Uber was launched for customers only in San Francisco, as was Instacart. And even Starbucks started with just one store in Seattle.
Look where they are today. They all built a product that only a few people wanted, but so desperately that those customers couldn't imagine a day without its existence. So passionate were those people about the product or service that they made sure the entrepreneurs were able to scale to a much larger audience that had similar problems or pain points.
How, you ask? Here's how building only for a small audience that desperately needs a solution can help your business become successful.

1. Making mistakes

The only validation for your product is when customers use it consistently. Getting your product in the hands of your customers at the earliest possible time then becomes imperative to its success.
When you identify and build for a small number of users, you get the opportunity to make your early mistakes with only that select audience. You get to learn fast from those mistakes to continue iterating on the product up to a point where it resonates with that initial audience.
Your mistakes are contained, your learning is fast, and the quality of feedback will be far superior, as you can observe user behavior firsthand.
Once you hit the target of your first 100 users, connect with them personally as much as you can. That means picking up the phone and speaking to them. It also means driving out to meet them and observing their behavior while they use your product.
The more you interact with them, the more feedback you'll get on their needs and whether your product is working in its current avatar or not.
For example, if you're making a product for fixing playdates for children, and assuming parents will send their kids to someone else's place without first interacting with them, you can learn quickly whether you need to build some security measures by signing up a few users (100 or 1,000).

2. Minimizing costs

Trying to reach out to your audience nationally or globally on day one would essentially mean you launch a marketing blitz costing several thousand dollars, at the very least.
All this, without knowing whether even a small subset of this audience would want to use your product.
The benefit of building for a small audience is that you will save these thousands of dollars and incur costs of only a few hundred dollars (at the most) in recruiting customers manually.
Llet's take the same playdate concept as an example. By going to your local schools in the vicinity and talking to parents there, you can acquire your first set of customers manually without having to spend money on marketing. You can gradually work your way through different schools in your city once you've identified a product-market fit with the current audience.

3. Influencing word of mouth

The more you interact with your initial set of users, the more they engage with your product and brand. The more they're engaged and know that you're interested in building a solution for them that works, they more likely they are to continue using your product.
Once you've hooked a user, that user becomes an evangelist for your product or brand. These first sets of passionate users start spreading the word about your product among their network of friends, family, and colleagues. Make sure you provide enough tools for the users of your product to help you spread the word about it when they want to.
For example, if you bring a friend of yours onto Uber, both you and your friend get a credit when the app is used. Now, first, you would recommend it to your friend only if you had used it at least once and had a great experience. And once you've decided to recommend the app to your friends, Uber makes it easier for you to do so and at the same time delights you by incentivizing.
This is how some of the most successful apps got traction--not by the companies spending millions on marketing but by investing their time in delighting the first few sets of customers, to the point they couldn't help spreading the word, triggering a viral effect.
This article is picked from Inc Magazine.

Tuesday 4 November 2014

9 Mistakes Businesses Make on Social Media (Infographic)

Over the past few years, I’ve created social media content and strategies for some of the world’s largest and most influential companies. I’ve also helped some friends tackle social media for their small businesses. I have come to the following conclusion: Social media can be really difficult.
Common assumptions often go like this: “It’s only 140 characters. How hard can it be?” Take into account things like brand voice, posting times, imagery, campaign goals, broader marketing goals, etc. and on could say a tweet is never just a tweet.
With so much to consider, it’s easy to make mistakes, but luckily there’s an infographic by entrepreneur Jason Squires to highlight nine of the most common mistakes businesses tend to make in social media.
9 Mistakes Businesses Make on Social Media (Infographic)

This article is picked from Entrepreneur Magazine

10 Painful Rejection Letters To Famous People Proving You Should NEVER Give Up Your Dreams

1. Madonna

Source: perezhilton.com
When the Queen of Pop finally signed with Sire Records in 1982, her debut album sold more than 10 million copies worldwide. She used this early rejection as motivation, as this respected producer didn't believe she was "ready yet." She's now the best selling female artist of all time.

2. Tim Burton

This Disney editor didn't consider Burton's first children's book, "The Giant Zlig", marketable enough. He took the feedback to heart, feverishly honed his skills and was hired as an animator's apprentice at the company just a few years later. He went on to become involved in films like "Edward Scissorhands", and "The Nightmare Before Christmas".

3. Andy Warhol

Source: papermag.com
In 1956, Warhol gave one of his pieces to the Museum of Modern Art - for free - but was quickly rejected. Obviously, his luck turned around pretty fast. On top of having his own museum in Pittsburgh, the very museum that rejected him now features 168 of his original works.

4. U2

Source: mentalfloss.com
When U2 debuted in 1979, RSO Records was thoroughly unimpressed. Within months, the band signed with Island Records and released their first international single, "11 O'Clock Tick Tock." They went on to sell 150 million records, win 22 Grammy Awards (most of any band ever), and performed in the highest grossing concert tour in history . 

5. Kurt Vonnegut

Three writing samples sent to The Atlantic Monthly in 1949 were deemed commendable, but "not compelling enough for final acceptance." Rather than giving up, Kurt framed the letter, which now hangs in his Memorial Library in Indianapolis.
His most famous work, Slaughterhouse-Five , is rumored to have developed out of one of the samples.

6. Sylvia Plath

Source: openculture.com
Although this wasn't a complete rejection, the New Yorker requested the entire first half of "Amnesiac" to be cut. It's hard to believe that the Pulitzer Prize-winning poet would have her work torn apart, but it shows how even the greatest writers start from humble beginnings.

7. Gertrude Stein

Source: mentalfloss.com
In possibly the snarkiest letter of all time, Arthur C. Fifield turned down Gertrude Stein's manuscript for "The Making of Americans" without reading all of it, then mocked her. The celebrated novelist and poet later mentored the likes of Ernest Hemingway. 

8. Jim Lee

Source: instagram.com
Today, Jim is the co-publisher of DC comics and one of the most famous figures in the comic book industry. But in this letter from Marvel (one of many rejection letters he'd received throughout his life), he was told to reapply "when he had learned to draw hands."

9. Stieg Larsson

Source: theguardian.com
This Swedish letter the man behind the award-winning "Millennium" trilogy told him he wasn't good enough to be a journalist. Although he didn't live long enough to experience his own success, those in charge at the JCCJ in Stockholm must be kicking themselves.

10. Edgar Rice Burroughs

Source: erbzine.com
Edgar's claim to fame, "Tarzan of the Apes", has spawned 25 sequels and countless reproductions. But before everyone knew about the famous ape man, his story was unceremoniously rejected from a magazine in 1912. Luckily, a wiser publication accepted his piece later that year, launching a legacy that is now over a hundred year old.

11. Others didn't save their letters, but they'll never forget the words that fueled their success...

Walt Disney - Fired from the Kansas City Star in 1919 because he "lacked imagination and had no good ideas." JK Rowling - Rejected by dozens, including HarperCollins, when a small publisher in London took a chance on Harry Potter. Oprah Winfey - Fired as an evening news reporter of Baltimore's WJZ-TV because she couldn't separate her emotions from her stories. George Orwell - A publisher turned down his legendary novel, Animal Farm, with the words "It is impossible to sell animal stories in the USA". Jerry Seinfeld - Didn't find out he was cut from a minor role on a sitcom until he read the script and discovered his part missing. Elvis Presley - After a performance in Nashville early in his career, he was told by a manager that he was better off driving trucks in Memphis (his previous job). Steve Jobs - Fired from the company he started, Apple, but was desperately brought back in 1997 to save it. Apple is now the most valuable company in the world.Stephen King - His first book, Carrie, was rejected thirty times. He nearly threw the book out when his wife saved it from the trash and encouraged him to keep trying. Marilyn Monroe - At the start of her storied modeling and acting career, she was told she should consider becoming a secretary. Abraham Lincoln - Demoted from Captain to Private during war, failed as a businessman, and lost several times as a political candidate before becoming President.
I could show you more, but the list would never end because no one has ever won without first experiencing many failures and rejections.  We can choose to learn from these lessons, or let them destroy our spirit. The ones who ultimately succeed are those who never, ever stop trying. Share this list and inspire others to keep chasing their dreams!
This article is picked from http://news.distractify.com

Dominating Business Like a #GIRLBOSS

When she was 5 years old, Sophia Amoruso picked up a red string and ran outside with it flying behind her. She told the rest of the neighborhood kids it was a kite.

“Soon everyone had red strings and we all ran together, our kites high in the sky,” she writes in her debut book, #GIRLBOSS, a half-memoir, half-instructional guide released earlier this year for prospective entrepreneurs. As Amoruso explains in the book, that kind of magical thinking has been with her all her life and has propelled her forward. She now commands Nasty Gal, an e-commerce fashion retail destination with a nine-digit valuation and more than 350 employees in a sizable downtown Los Angeles office.

She’s graced rising-stars lists like Fortune’s 40 Under 40 and Inc.’s 30 under 30, but it wasn’t mere magic that took Amoruso from the playground to the boardroom. After a few detours—what she calls her lost years (spent hitchhiking, Dumpster-diving, working odd jobs and even shoplifting at times)—Amoruso finally opened an eBay shop in 2006. Calling her auction platform Nasty Gal Vintage, she sold vintage pieces discovered at thrift stores and slowly grew an empire on trial and error, with her own self-confidence (not to mention blood, sweat and tears) making up for a lack of outside assistance.
SUCCESS wanted to know the details of how Amoruso grew from a solopreneur into a #GIRLBOSS.

Q: In your book, you tell the red-string story to outline the importance of confidence. How do you think self-belief translates into achievement?
A: I like to say that where I hesitate, I fail. I snowboard a little bit, and it’s like this: You’re flying down a mountain and you’re like, Oh my God, am I going to fall? Every single time I think I could totally fall and knock my teeth out. And when I think like that, I will fall. You lose your confidence.

It’s not about going out in the world and being like, I’m the best thing ever. But I never doubt myself because that’s not a great way to be either. Just say to yourself, I can do this. When you believe in yourself, other people believe in you, too. When you believe in yourself, you do your best. It’s when I think I’ll fail that I do.

Q: A lot of people find ways to make the best of setbacks, though, including yourself. What’s your take on dealing with failure?
A: Success and failure sound like such ultimate things. But they’re not. There are small successes and there are small failures, but ultimately no one is actually a success or a failure. We are all in some amount of motion between those two things. Failure is failure only if you don’t learn from it. But if you try something and don’t get the results you expected, then you try something else. That is not failure. I think that’s success. The real failures are the people who try something, blow it and just give up.

Out of the first stuff I put on eBay, a few things sold, but not everything. If I had decided that nobody liked me and it was just too hard, if I had given up at any point along the way, I wouldn’t be where I am today. But I was like, OK, what sold? Great. What are other people selling? Cool. I’m going to find things like that. I improved every day, and, of course, certain things still failed—certain things still fail.

All you can do is learn and tweak and learn and tweak.

Q: One of the things you mention learning in the book is how to look at things really critically. For any product or idea to make the cut, you first insult it. How does that strategy work?
A: I think it’s easy to like things and get carried away with them. Christina, my buying director and first employee, and I insult a new product as much as possible. Does that look like a hospital gown? Are those stripes too Charlie Brown? And if it still holds up, we buy it. It’s kind of a tough-love strategy, but I think when you realize something is good after having rejected it, you like it for the right reasons.

I’m not saying walk around and reject everything and everyone. That won’t work. But a certain amount of scrutiny will help you navigate the world. This “rejection strategy” is ultimately not taking everything at face value, but asking, “What is that, actually?” and “How do I feel about this?” before diving headfirst into anything.

Q: As you tweaked your strategies, you stumbled upon some other important lessons, including the importance of social media. How did you use it to grow?
A: Social media is responsible for Nasty Gal’s success. At the start, I didn’t have a marketing budget, and had I not figured out how to talk to my customers for free, to find new ones, to evangelize the brand and allow them to evangelize the brand via social media, there’s no way we would exist today. It’s massive what social media can do.

Having an online business is freeing in so many ways. The Internet is a place where anyone can be an entrepreneur. If you do a good job and create compelling content, whether that content is your product or something you’re writing on a blog, people will notice. Just give people a reason to talk, and they will.

Q: The heart of the Nasty Gal brand is you and your philosophies. How did you infuse the brand with your spirit?
A: The spirit of Nasty Gal is one of irreverence and confidence and making stuff happen for yourself. It’s about getting dressed for your life and not being a wallflower. And I think that’s just a great approach to have in life.

Our business philosophy is about personal accountability and teamwork. It’s about being open, learning from each other and asking obvious questions—it’s OK not to know. It’s about making friends and reaching out to people across the organization whether or not you usually work with them. And it’s about having fun and not taking ourselves too seriously. That’s something we’ve always been pretty good at. We’re not wacky for the sake of being wacky, and we’re all pretty much down to business at the end of the day. But it’s OK to be weird.

Q: As the company grows, how do you keep that culture?
A: Here’s an example: I just personally handed out a copy of #GIRLBOSS to every person who works in the office, and I signed it and drew a mustache on my face on the cover. I have an important job to do, but I still try to be accessible and approachable.

As for our workplace environment, I think the trend in open offices is really awesome. People aren’t stuffed in cubicles or in closed offices, except for a few of us. We have a lot of autonomous work areas, such as conference tables out in the open and sofas where people can take their laptops, hang out, work together and have conversations. It’s a casual atmosphere—and people actually want to be at the office.

Q: What other aspects of your personality have created opportunities for Nasty Gal—and yourself—to grow?
A: What creates opportunities is trying new things and not being afraid of taking smart risks. What closes doors is, obviously, not doing that, and not learning from everything that you do. I believe in having dreams and getting up and trying again when things don’t work out.
But sometimes things just aren’t meant to be. Being okay with changing direction when something really isn’t working, I think, is important. I had a dream. I first wanted to be a photographer, and had I been so adamant about that being my sole future, I would never have found myself selling on eBay or realizing that vintage clothing was a path to something a lot bigger, which it was.

This article is picked from Success Magazine.